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Tiguidanke Camara believes passion is the secret of success in business (Photo: Forbes)
Tiguidanke Camara believes passion is the secret of success in business (Photo: Forbes)

Once A Fashion Model, Camara is Now West Africa’s First Woman to Own A Mine

Guingouine — Leaving behind chic gowns and catwalks to stomp in the mud in heavy work boots, Guinean former fashion model Tiguidanke Camara has made herself west Africa’s first woman to own a mine.

In the small forest village of Guingouine, in the west of Côte d’Ivoire, Camara runs a team of 10 geologists and labourers who are probing the soil for gold deposits.

She readily wades into a mucky pond to help take laboratory samples.

Camara’s rise in the mining industry

“When I was a model, I showed off for the jewellers. They have licences in Africa to provide their precious stones,” says Camara amid a swarm of gnats.

She does not recall any macho male resistance to her rise in an industry almost devoid of women, though amused men have been prompted on occasion to ask whose assistant she might be.

“When it got too much one day, I had to produce my CEO’s ID badge!” she protests mildly.

Camara says that modelling jewellery “roused my curiosity. I started to ask myself questions. What if African men or women took charge of business in the mining sector?

“I’m the answer to that question,” declares the entrepreneur, who has been ranked by France’s weekly Jeune Afrique among the 50 most influential businesswomen of Francophone Africa.

Camara, a role model to village girls

Inspired to join forces, she and a number of other women last year created an association of Women in the Mining Network of Côte d’Ivoire (Femici by its French acronym). Camara is also seen as an example to village girls.

She had to dig deep into savings — earned on runways for big international fashion labels and jewellery brands, and in promoting the wares of luxury design houses — to launch her Tigui Mining Group in 2010 and acquire two licences to prospect for gold in her homeland.

Last year she followed up with a mining concession to look for gold in Côte d’Ivoire, which she has turned into “my base in west Africa”.

“I’m the owner of a mining company that belongs to me 100%,” says Tigui’s founder, stressing that she is a continental rarity, “apart from SA, where there are other women bosses, but mostly in partnerships”.

In Guingouine, inhabitants have started to dream of the big changes that could benefit the village if the site proves to be rich in gold and a mine is opened.

“Guingouine means happiness (in the local Yacouba language), but we lack everything,” says village chief Alphonse Doh, clad in his traditional blue and white robe.

“The school of six classes is a shed without electricity. Women in labour have to be taken in wheelbarrows 10km to the nearest health centre,” Doh explains.

For the chief, opening a mine could transform the lives of thousands of people.

Apart from the potential economic gains, he also hopes that Tiguidanke Camara may serve as a successful role model in a region where more than 80% of girls are illiterate.

In the meantime, the “mining lady” has encouraged the women of the village to form a co-operative, providing them with agricultural equipment and two solar panels.

“We are very pleased with this co-operation,” says Elise Kpan, who runs the Women of Guingouine association. The co-operative has enabled villagers “to place their farming produce on the market easily and to make money”.

Tiguidanke Camara at work

Tiguidanke Camara at work

With passion, you can get almost anything done

The mining sector, dominated by the production of manganese (two mines) and gold (five mines), has been growing for a decade in Côte d’Ivoire.

Current activity accounts for 5% of the gross domestic product of the country, which also has diamonds, iron, nickel, bauxite and copper.

Women are poorly represented in Ivorian mining, where they account for just 112 of about 6,000 jobs directly involved in the sector and about 400 of the 30,000 connected secondary jobs.

Concerned women have bonded to improve this state of affairs.

The newly launched Femici association pools the resources of women professionals as diverse as geologists, drivers of heavy industrial vehicles, lawyers and environmental specialists.

“Mining activity is a future growth sector that will attract many women,” says Christine Logbo-Kossi, director of the Professional Group of Mines in Côte d’Ivoire, the only employers’ organisation in the industry, founded in 2008.

“If I flourish in the mining sector, it’s because I have benefited from the welcome that men gave me,” Camara says.

Asked what quality most helps women succeed in business, she is quick to say: “Passion.”

Editor’s note: This post originally appeared on Business Day. Read the original article here .

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